We were doing a little research about online shopping in Nepal and asked our readers what their fav stop was. All we read was 'DULLA'.We got curious.So a few days later we shot an email to Mr. Dulla himself with a set of question and he replied the very next day making me ashamed of my slackness. & yet, I am here posting this a few days later again. Now go ahead read about Dulla's life and work in detail. All written by himself.
Tell us a little
about yourself. Where are you from? What's your educational background?
A guy
who never liked studying and never excelled in his academics during his school
days and repeated twice in standard 4 and 7 !! I am from
Nepal. Did my schooling from Saint Augustine’s School , Kalimpong and then did
my 3 years diploma in footwear technology from Delhi.
What are your general
professional and non-professional interests?
My professional
interest would be branding and marketing strategy of products and
entrepreneurship. Non professional interests would be basketball ball and
travelling around.
As
working in 2 diff cities which one are you more interested in? In terms of
Dulla and why?
From Business point of view it would be Delhi. But I am pushing
real hard to penetrate the market of Nepal and win the hearts of my own people
here and be able to convince the product they buy is not just a product but a
investment. And I can already see its already working with every collection I
launch.
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One of Dulla's Very popular sandals. |
When and how did you
realize that “Footwear” was your thing?
As a kid during my school days I was
always interested in shoes but I never knew that I could study shoes until
oneday when I was stuck in that phase of my life where I had to choose a career
with a humanities background and sat down to see what options I had to choose
from with my humanities background and then came across a career option
footwear technology and instantly decided that’s what I am going to opt for and
since I disliked studying this field had 80% pratical and jus 20 % theory so
there was nothing much to study!!!!
What was your
childhood like? Did u dream about shoes?
All I could remember
about my childhood was struggling to get grades to get through each academic
year and just pass out. Often I would be trying to sketch random basketball
shoes when I use to get bored with my classes on my text books.
How long does it
usually take you to construct a piece?
It depends from design to design the
time it takes to craft a pair. A basic pair I can do it in a day’s time.
What
was the first piece you ever designed?
Ahh that
would be a burnish oxford shoe that was 4 inch high and it was such a hit among
the girls and I couldn’t imagine that a lot of girls from all around the world
wanted to buy it . A girl from UK actually was ready to pay me 10,000 for that
pair but unfortunately I couldn’t sell it as it meant a lot to me and was close
to my heart being the first pair I had single handedly designed and crafted.
![]() |
First shoe Designed. |
How
did you break into the market?
With such a
limited finance I only used free social media that was available to me and that
was how to tried to expand my brand and till today I am still using only social
media as my medium and slowly the people in media came up and automatically
pushed the leverage in the market. A big thank you to the kind media people.
What
are some of your accomplishments as a designer?
I think I am still yet to reach
there. I have a lot to do and a lot more to show the people. Its just been 1
and half year that I launched my brand officially.
Where can our readers buy your product?
They can buy order directly from my facebook page or can go to stores in Bloom in Naxal or Civil Mall shop no 212 , second floor or House of fashion in Nepal.
How long have you
worked as a designer?
For about 4 years now.
How would you define
your personal style?
For me Simple designs are great designs. I like things
minimal and basic.
![]() |
Anywhere and everywhere!!
What are some of
your favorite fashion websites or magazines?
Vogue
What are your favorite colors to work with
and why?
All time favorite Black & brown !!
What
are some of your future plans?
Start up a Shoe designing institute some day.
What are some of your fashion goals?
Make a UAT ( use and throw ) shoe for emergency cases esp for girls who cant wear high heels for long.
What do you think of
this field in Nepal?
All I can say that in Nepal the demand for this is field
is good and very interesting as well.
Why do you think
people need to invest in a pair of Dulla?
A shoe that’s leather hand made shoes
and in limited pairs and never ever made again once its over and above all
Designed and made by a Nepali.
Any special message you
want to deliver today through NFB? To your fans, upcoming shoe designers,
family, maybe a special person?
I have scored the respect I had always wanted
in my own eyes if no one else’s.If you challenge yourself you will grow. You
may have been seeking out the feedback, opinions,
and advice of other people to help you make a decision. You may be figuring
that all of those people have more expertise, greater wisdom, and more
experience in general to be able to make the right choice. But you are the one,
who will have to live with the consequences. You could wind up doing the wrong
thing or missing out on an opportunity - and then who would you blame? You
couldn't blame those whose guidance you sought. You could only blame yourself.
You are the only one qualified to make an important choice now.
We hope this article has been able to inspire you in different ways.Coz we sure were.We will be back with a lot of interesting post soon so stay tuned. Until then, Keep it stylish.
Love NFB.
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